How It Started
Growing up with curly hair wasn’t the easiest experience according to the beauty standards I was surrounded with. Especially being around people mostly with straight hair and no products catered to my hair type. I was influenced to straighten my hair and damage my natural curls to fit into the image of beauty. Upon reaching a certain age and beginning to embrace my natural hair I began experimenting with products. I couldn’t find the perfect product to cater to my curl type.
Therefore, upon finishing my education, I have researched and formulated products that cater to curl types all over the world.
-Tala Othman
since 2020
Word from our founder
Thank you so much for visiting our brand’s website! I am Tala the founder of Curl Sauce products. My brand is a woman owned business that offers hair products based on natural ingredients that are beneficial for hair growth. Curl Sauce was inspired by my bringing up in the Middle East and the process it took to learn how to care for my curls.
We take pride in our mission which is representation and education about hair. In result, it led to the creation of our products that are for all types of hair ranging from Kinky, Curly, Wavy, and Coily. We carefully created products that will style, hydrate, and define your gorgeous curls. Our products are made with passion and our message is to “ Guide you in owning your natural individuality
We stand by our people
Our Values
Authenticity
We embrace and celebrate natural beauty in its truest form. Every curl, coil, and wave is unique — and we’re here to help you own your individuality with confidence.
Representation
We believe everyone deserves to see their hair type, texture, and culture reflected in the beauty industry. Curl Sauce stands for inclusion across all curl patterns and backgrounds.
Nourishment through Nature
Our formulas are rooted in natural, beneficial ingredients inspired by Middle Eastern traditions — crafted to nourish, hydrate, and strengthen hair from within.
Education & Empowerment
We don’t just create products — we guide and teach. Our mission is to help you understand your curls, care for them properly, and feel empowered in your natural journey.
Passion & Purpose
Curl Sauce is built with heart. Every product is made with care, passion, and the belief that healthy hair is a reflection of self-love and confidence.
Inclusivity
From wavy to kinky textures, we design for everyone. Our community thrives on diversity and celebrates every stage of the natural hair journey.
